According to the ministry of transport, public Works and water management is the ‘I love traffic rules’campaign a great success. After six weeks, has already 84% of the Dutch, the slogan ‘I love’ in combination with, for example, ‘drive right’, ‘direction’ or ‘keeping a distance’.
Also the valuation is high according to a tussenmeting of the Rijksvoorlichtingsdienst. A spacious meerderhuid will the campaign be striking, clear and informative, and not patronising. Only 16 percent of the respondents gives the campaign a insufficient. Two-thirds is become more aware of the driving, though it claims to 87 percent of the respondents believe that they are actually already (almost) always comply with the rules. Now to wait to see if this also has beneficial effects for road safety, because after all, that is the intention.
According to the ministry of transport, public Works and water management is the ‘I love traffic rules’campaign a great success. After six weeks, has already 84% of the Dutch, the slogan ‘I love’ in combination with, for example, ‘drive right’, ‘direction’ or ‘keeping a distance’.
Also the valuation is high according to a tussenmeting of the Rijksvoorlichtingsdienst. A spacious meerderhuid will the campaign be striking, clear and informative, and not patronising. Only 16 percent of the respondents gives the campaign a insufficient. Two-thirds is become more aware of the driving, though it claims to 87 percent of the respondents believe that they are actually already (almost) always comply with the rules. Now to wait to see if this also has beneficial effects for road safety, because after all, that is the intention.